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Vouch

Vouch

Project Overview

Project Overview

Vouch is a hyperlocal mobile app that connects residents with trusted local service providers—such as tutors, home cooks, electricians, and drivers—through verified profiles, community endorsements, and a request-response booking system. It focuses on long-term service relationships rather than one-time gigs, helping residents build local trust and providers gain stable income.

Vouch is a hyperlocal mobile app that connects residents with trusted local service providers—such as tutors, home cooks, electricians, and drivers—through verified profiles, community endorsements, and a request-response booking system. It focuses on long-term service relationships rather than one-time gigs, helping residents build local trust and providers gain stable income.

Problem

Problem

Urban residents face unreliable discovery of local help via WhatsApp groups or expensive platforms. Service providers struggle with inconsistent leads, undercutting, and lack of control. Instant gig models don’t support trust or continuity.

Urban residents face unreliable discovery of local help via WhatsApp groups or expensive platforms. Service providers struggle with inconsistent leads, undercutting, and lack of control. Instant gig models don’t support trust or continuity.

Solution

Solution

A two-sided community-first platform built on verified trust loops, long-term service relationships, social endorsements, and transparent negotiation—without relying on instant assignments.

A two-sided community-first platform built on verified trust loops, long-term service relationships, social endorsements, and transparent negotiation—without relying on instant assignments.

Branding

Branding

Name Meaning: “Chit Circle” represents a group of individuals coming together to form a financial circle—just like in traditional chit funds.

Logo Concept: A set of symmetrical dots forming a circle, signifying trust, repetition, and connectivity.

Visual Identity and Typography

Discover

Discover

Conducted informal interviews with users who had participated in offline chit funds.

Looking through the User's eyes

Looking through the User's eyes

In understanding the users' perspective, two primary personas emerged:

Define

Define

Mapped out the chit fund process and user journey to uncover key user needs and pain points.

Ideate

Ideate

Mapped out the Information Architecture for a unified app with 4 main tabs

Design

Design

Sketched out core user flows and created low-fidelity wireframes

Key Screens

Key Screens

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